Prepare a Personal or Business Press Release - dummies.
This is by no means the only way to write a release, but it’s a template that I hope can be helpful. Media relations are 50 % common sense, and 50% experience and expertise. Ask yourself if you’d like to read your own company’s press release. Chance are, if you would, so will the reporters you are looking to contact. Good luck!
So give yourself a hardy pat on the back. Great job!. Whether a PR person writes a standard press release to introduce a new service or a media advisory press release to announce a press conference, he or she follows a specific format that’s preferable to journalists and editors. The acceptable length of a press release is 300 to 500 words. With this limitation, PR people must write.
Tips for writing a great media release Developing and distributing a media release is one of the most effective ways of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or a comment on industry issues and trends.
Summary: How to write a press release and get yourself and your business on radio, on TV, in magazines and in online publications. A press release is a written statement to the media. It is a great way to get the attention of reporters and increase your chance of ending up in the media, which can be wonderful publicity for your business. You can use a press release to announce your new.
The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow.
A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. There are three general press release archetypes.
The following image is a template of a standard press release which the Press Office will distribute to the appropriate media. All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned.The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always.